Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Tubular Insights

Going to #NewFronts2017? Get Your Exclusive Tear Sheets Today!

NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From Awesomeness TV to the BBC to Bleacher Report to Warner Brothers, we’ve got the insights you need to keep you covered!
Tubular Insights

How to Leverage Online Video to Get the Most Out of The European Market

Although YouTube is a US-based video platform, we know that consumption of its content comes from all four corners of the globe. But the views of the estimated 500 hours of video that are uploaded to YouTube every second are only half of a fascinating story. A huge number of brands and publishers are uploading content to very specific local markets, but those videos get picked up by viewers in other continents too, so there is a huge opportunity to reach a wider audience.
Tubular Insights

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

Non-US based lovers of online video insights have spent years looking longingly towards the Southern Californian town of Anaheim where VidCon has set out its annual stall for the past 8 years. But this year, the event – which has extended its reach far beyond the original scope of making content work on YouTube – opened up its doors to the industry in Amsterdam, and welcomed all to discuss what’s hot and happening in online video in Europe, and beyond.
Tubular Insights

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

The explosion of social video has brought unprecedented opportunities for brands to reach their target audience, and raise awareness for their products or services. Many brands have fully embraced this opportunity, and are seeing extraordinary engagement from a multi-platform video strategy, but there are some verticals that have been a little more cautious when it comes to being social.
Tubular Insights

6 of the Best Branded Instagram Videos February 2017

2016 saw much activity on Instagram, with the image and video-based platform launching a number of new features to its users. Creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer, and Instagram also finally debuted the much talked about algorithmic change which radically changes the way it returns results to its users. The Facebook-owned is also finding success with its ‘Stories’ feature, which pieces together user moments i
Marketing Land

Why longer Facebook Live streams mean more engagement

Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature. The platform last month announced another tweak to its News Feed algorithm, one that gives a lot more weight based
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